Service
Result-oriented advertising on Facebook, Instagram, and Google
We set up and manage campaigns on Meta and Google Ads — with a clear objective, proper tracking, and an audience that makes sense for your business.
Two platforms, different approaches
Both channels work differently and we use them for different purposes.
Meta — Facebook and Instagram
Advertising displayed to people based on interests and demographics. Suitable for raising awareness, events, offers, and driving inquiries. We work with visual materials and short texts.
Google Ads (AdWords)
Advertising to people who are currently searching for your service: search, and if needed, display and video advertising. Suitable for specific searches and direct inquiries.
Tracking
We set up inquiry and lead tracking so you can see which campaigns lead to real interest.
Optimization
Regular review of targeting, copy, keywords, and budget — based on campaign data.
What you get
- Advertising campaigns created for your business goals
- Ad copy and recommendations for visual materials
- We test different variations of copy, visuals, and audiences
- Tracking of inquiries and leads
- Periodic data review and recommendations
We monitor how the advertising budget is used and which campaigns lead to the desired actions. Payment can be organized through us or directly to the platforms. Results are evaluated against campaign goals, the market, the offer, and the site.
How the process works
- Written brief
You fill out the short form — goals, needs, examples.
- Plan and proposal
Written scope, budget, and inquiry measurement.
- Setup and launch
Accounts, audiences, tracking, and first campaigns.
- Optimization
Written data reviews and changes.
Frequently asked questions
Facebook or Google — what should I choose?
Google is suitable when there is already demand for the service; Meta is for attracting attention. They are often combined.
Who pays for the advertising?
We can manage the entire advertising campaign, including payments to Meta and Google. Direct payment of the advertising budget to the platforms is also possible. The budget, fee, and payment method are specified additionally.
Do I need a website?
Yes, or at least a landing page to which we can direct people.
Other services
Do you want advertising that leads to inquiries?
Send your goals and receive a proposal with specific next steps.